The Surprising Power of Promotional Products

How many times have you received a free item at a sports game or a trade show and thought to yourself, “This is so cool!” That satisfied feeling, the novelty, and all of the positive emotions that go with it can go a long way toward enhancing your brand image and creating raving customers. Promotional items have been with us for a long time. In fact, if you take a stroll through any antique store in the country, you’re bound to come across promotional products that go back to the turn of the century. Smart marketers have been tapping into … Continue reading

Why Promotional Products Still Matter

Anyone who watches television has seen a plethora of car insurance commercials. Most of them are pretty cute, some are funny, and others just get to the point. If you’re like most people, you wonder how many people actually listen to those commercials and “save X amount of dollars,” since every company claims you can save by switching. Were you to stop by our office, you could not be positive about which car insurance companies we do business with, but you might get a pretty good idea from the coffee cups, calendar, pens, and other items that are lying around. … Continue reading

Innovative Marketing The Psychology of Color

Color is a huge component of our daily lives, whether we realize it or not. Color is all around us, from the colors of our clothes, to the cup that we drink our morning coffee out of, to the advertisements that surround us. Most of us even have a favorite color—a color that we prefer over all the others, but have you ever thought it any more than just, “I like this color”? There is probably a reason that your favorite color is your favorite. Colors are known to have certain effects on our mood and our emotions. This, in … Continue reading

Incorporating Promotional Products in Your Shipping Process

Whether you are running a brick and mortar store with an online presence or your business is completely online, you need to perfect your shipping method. There is a ton of work that goes into establishing your shipping process that will prove to be effective and keep you clients happy. Factors that affect the shipping process include:   Seamless checkout process on your site Clear return, exchange, and shipping policies Available tracking on orders Speed of shipping and processing Packaging   While there is great importance of creating an effective procedure, you also need to wow your customers when they … Continue reading

Strategies That Drive Sales

Business is driven by sales. There is just no way around it. While a quality and/or novel product, strong community ties, and business savvy all help a company grow, if you don’t make enough sales, that’s not enough. When you are an e-commerce site or online retailer, you have to work doubly hard to connect with your customers through your site.   Since the modern age of advanced technology and smartphones, an increasingly large number of shoppers make the majority of their purchases online, but that doesn’t mean it’s easier to run an online store. In fact, there are a … Continue reading

Promotional Products Proven to Work for Your Business

In the world of business, to reach (and keep) success, you have to do more than simply offer a phenomenal product. You need an attractive store – whether that’s an actual brick and mortar store, an online space, or both! In order to create loyal customers, you’ll need an open line of communication between your business and the consumer, plus speedy shipping, friendly sales associates, an online and community presence, etc.   That doesn’t even cover all the marketing and promotion you need to do. While there are a lot of marketing aspects that take time and call for research, … Continue reading

Shipping Strategies for Your Online Business

Whether you have an e-commerce business or an online sector of your brick and mortar store, you have to deal with shipping. Obviously, as a business, your most basic goal is to make sales. However, when customers make purchases online, your part doesn’t end there. It ends when the package arrives at the customer’s door.   Yes, the look of your online (and physical) store is important, just as it is important to promote your business, have a strong social media presence, and simplify the browsing and buying process for your customers. However, an aspect that is so important it … Continue reading

Using Promotional Products for Your Business

For today’s business owners, there are many types of tools and technology available to help promote brands and advertise businesses. However, there are some major benefits to keeping things simple and using “older” methods of promotion. Incorporating promotional items for your business, such as pens, notepads, calendars, t-shirts, tumblers, and other small, necessary items at your company’s events and giveaways, along with using the items to reach the customers and build your business creates the potential to make all the difference. Promotional products not only open the door for a conversation between you and potential customers, but they also enable … Continue reading

9 Ways Promotional Products Work for Your Business

Are you looking for ways to generate more sales for your business? Not sure where to begin? Promotion-al products are the answer you’re looking for. Little do some businesses know about promotional products and how they have the ability to increase brand awareness, attract new clients, and, ultimately, over a period of time, grow your business.During your years in business you may have heard the phrase “you have to spend money to make money.” The problem is that many businesses aren’t sure what exactly they’re supposed to be spending their money on to increase their sales conversion. The answer to … Continue reading

Ways to Promote Your Business and How to Get the Most of It

The goal for any business is to not only retain loyal customers, but to also gain more clientele who will turn to your business or service time and time again. Obviously, you want to have exceptional business habits and provide one-of-a-kind service, but there are additional ways to reach a broader range of potential clients. Some may be obvious, and others aren’t so much, but all of the items will help you promote your business. Below, we provide you with five ways to promote your business. All are either free or relatively inexpensive. Social Media Social media is free, relatively … Continue reading