Does Your Promotional Swag Bag Have Swagger?

It is not news that when you go to a conference or a trade show you come home with new ideas, new inspirations, and a whole lot of new stuff. The swag bag trend is now so ubiquitous that conference goers will be disappointed if they aren’t handed something at your booth. Therefore, in an effort to keep up with the Joneses, many companies carelessly assemble their conference swag and hope that it will generate buzz. Don’t be like them! A boring bag filled with run of the mill trinkets may not make it further than the next garbage can. … Continue reading

Successful Tradeshow Tips

It’s always difficult to make your brand stand out among rows and rows of booths that are seemingly all the same. Trade shows are the perfect place to make yourself known and to make new connections. If you’re willing to invest the time and money, it can make all the difference in how successful your next event will be. Here are some essentials to keep in mind when planning a trade show event. Keep Yourself Organized At trade shows, you’ll need to keep countless business cards, flyers, and other papers organized, not only to look professional, but also to keep … Continue reading

Marketing for Small Businesses

Marketing your business can be a very costly process, and not all of us have the budget of big companies to pay millions for ads or marketing specialists. However, with enough creativity and smart budgeting, you can still have a successful marketing campaign. Despite its importance to your success, it may be difficult to create a marketing plan that won’t break your budget. Especially for small businesses, it’s important to take advantage of unique but budget friendly marketing opportunities to get your brand known. Here are some ways of marketing your business cost-effectively. Host an Event For small businesses or … Continue reading