Let’s face it: Marketing is hard, and choosing the most effective, affordable, and meaningful products can be a challenge for anyone. Businesses and marketing professionals alike are often struggling to find the best possible way to either acquire new customers, reward employees, or simply get the brand exposed.
In a world with constant advertising and a bombardment of ads coming from all over, it takes a keen eye to look for new and innovative ways to build brand loyalty and spread awareness of the company goals and culture. It’s the difference between a somebody and a nobody, and it can spell success or failure.
There are several benefits to utilizing promotional products both in and out of the office, to increase business opportunities, and to increase employee productivity. Take a few of these tips into account next time you’ve got a marketing campaign:
Building the Brand
Perhaps most intuitively, use promotional items as part of developing brand awareness, interest, and loyalty. Whether they are used as a contest giveaway or as a trade show gift, they give the person something tangible and useful, and act as a constant reminder of the good work of the firm that gave the items to them.
This unconsciously, and sometimes consciously, translates to better business and can create some real walking advertisers who are passionate about the product, and share that with friends and family, inadvertently converting their loyalties and piquing the curiosity of strangers. Apparel of varying sorts does a great job of this, but keeping it practical and useful is always best.
Promotional items and rewards are a great way to get employees geared toward the company goals and brand. Not only will they become better advocates, they’ll take that passion home and often dedicate personal time to company work. They make for great rewards and pieces of recognition, especially at awards banquets or other employee-oriented events.
This can result in a great added productivity that is noticed by employers, as well as the customers that the employee works with. It’s a win/win scenario for business and customer.
Just as it is important to have motivated employees interacting with customers, it doesn’t hurt to equip them with a branded item of their own to take back with them. Business cards can be great, but they’re easily filed away, tossed in the trash, potentially overlooked and lost, and that all translates into lost business.
Consider sgifts or office related items to give a relevant, lasting, and constant reminder of your brand in a space they use regularly. Remember: Most customers don’t want to be walking billboards for your products, so hold back on the company t-shirts, which are perhaps better targeted to employees.
Speaking of billboards, there are numerous ways to advertise your products and brand. While billboards and advertisements in other forms can be useful, they tend to come with high entry costs and lower memorability, and, thus, return.
Branded items and promotional products can be conversation starters with a big bang for your buck. Not only are they physically tangible and more unique than a card, they’re also fairly inexpensive and can make a greater impact for the amount invested.
This could also mean greater outreach, and without having to break the bank! So perhaps get some unique sports gear or another memorable branded items to grab their attention.
What makes promotional items particularly useful is their tangibility and tactile nature. It’s true of marketing that the more exposure, the better, and one way to do that is to ensure items that are useful and used often are the ones being promoted. Anything that reinforces the brand, and its message and goals, will be better for your business.
When choosing an item, consider where and how it will be used to best pick something that achieves that goal. Association between a positive experience and those items can also have a transference effect, making item choice just that much more critical to acquiring or preserving a customer and their relationship with the firm.